Chapter Info (Click Here)
Book Name – Essential Sociology (Nitin Sangwan)
Book No. – 28 (Sociology)
What’s Inside the Chapter? (After Subscription)
1. Significance of Research Methodologies
2. Quantitative and Qualitative Research Methods
3. Techniques of Data Collection
3.1. Ethnography, Participant Observation and Field Study
3.2. Focus Group Technique
3.3. Case Study
3.4. Content Analysis
3.5. Projective Techniques
3.6. Interview
3.7. Questionnaire
3.8. Survey
3.9. Schedule
4. Biographical or Life History Research
5. Historic Analysis or Documentary Research
6. Variables
7. Sampling
7.1. Probability Sampling
7.2. Non-Probability Sampling
7.3. Hypothesis
8. Reliability and Validity
8.1. Reliability
8.2. Validity
9. Questions
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Research Methods in Sociology
Chapter – 3
Every science is governed by certain laws and rules discovered through research.
Early Positivist sociologists aimed to discover such laws through various research methods.
Durkheim suggested the use of multi-variate analysis, similar to statistics.
Positivists relied on methods akin to those in natural sciences, whereas Non-Positivists avoided them.
With the growth of the discipline, research methods became more vibrant.
Simple data crunching proved inadequate, leading to the adoption of interactive methods like Participant Observation.
Unlike natural sciences, these methods had inherent limitations when applied in Sociology.
Natural sciences allow discovery of laws in controlled labs, whereas in Sociology, the whole society acts as a lab.
Controlling variables in Sociology is extremely difficult to conceive and administer.
Despite limitations, sociological research methods enhanced the credibility of the discipline.
They helped in systematising concepts and providing corroborative data and content.
Significance of Research Methodologies
Use of research methodology is necessary in Sociology as it distinguishes sociological work from layperson knowledge of society.
Research work provides legitimacy and wider acceptance to sociological work.
Different methods are used for different purposes like Positivist research or Interpretivist research.
Research methods in Sociology fall into three categories: Quantitative or Qualitative methods, Micro or Macro methods, Primary or Secondary data methods.
Depending on the requirement, different methods can be applied.
Survey research is used in large-scale research involving many respondents and investigators, and is the most common example of a macro method.
For studying a particular group, a micro method like Participant Observation can be used.
A research design follows steps such as choice of topics, collection of facts, representation of facts, hypothesis making, testing, and validation.
Exploratory Research Design is used in the initial stages of research to gain preliminary information, fine-tune broad problems into specific problems, and generate possible hypotheses.
Exploratory research provides direction for further research and narrows down alternatives.
Methods used in exploratory research include survey of existing literature, survey of experienced individuals, and analysis of selected case studies.
Descriptive Research Design aims at accurate descriptions of variables related to the problem and is the most frequently used research method.
Descriptive research is more formal and less flexible than exploratory research and may involve both qualitative and quantitative data.
This design can be used for both Positivist and Non-Positivist research.
Radcliffe Brown used such methods to describe primitive communities.
Techniques under descriptive design include Panel Research Design (Longitudinal Research) and Cross Sectional Design.
Panel/Longitudinal Research involves periodic data collection from a fixed panel of respondents with repeated measurements for inference.
Participant Observation and field studies use such methods.
Cross Sectional Design provides a one-time snapshot of a situation at a specific time.
Opinion polls and market surveys are examples of cross-sectional methods.
Experimental Research Design involves manipulating inputs (situation, circumstances, or experiences) to study their effect on behaviour or outcomes.
The goal is to establish causality between dependent and independent variables and test hypotheses.
Participants are ideally randomly assigned, and extraneous variables are eliminated to ensure validity.
Hawthorne Studies by Elton Mayo are classic examples.
This method is associated with natural sciences, but in Sociology, modified experimental designs are used due to difficulty in having control groups.
Mostly used for Positivist and quantitative research to minimize biases and prejudices.
Experimental research studies how an independent variable affects a dependent variable.
Due to high objectivity, the data obtained are more reliable.
Factors affecting outcomes include sample representativeness, experimenter bias, and extraneous variables like temperature or noise.
Limitations include the presence of many variables, some unknown initially (Merton’s latent functions).
People may change behaviour in the presence of researchers (Hawthorne Effect).
Ethical issues and privacy concerns complicate such experiments.
Comparative Method compares social phenomena to draw generalised conclusions and is considered an alternative to experimental research.
Based on real social life rather than artificially created situations.
Early sociologists, especially Durkheim, emphasized it in The Rules of Sociological Method (1895).
Durkheim’s study of suicide is a classic example.
Marx, Weber, and Ginsberg also used this method.
This method helps establish cause and effect relationships by studying phenomena in different contexts.
Requires speculation since social phenomena are not uniform.
Sometimes comparison of the whole society is needed to study a single phenomenon, which may reduce reliability.
Hence, it is often limited to smaller institutions.
Quantitative and Qualitative Research Methods
Since there are multiple truths and multiple perspectives in Sociology, there are also multiple research methods.
There is no single road to sociological truth and no point in arguing about the superiority or inferiority of methods.
The important question is whether the method chosen is appropriate for the research question.
To find out if most Indian families are still joint families, a census or survey is appropriate.
To compare the status of women in joint and nuclear families, interviews, case studies, or Participant Observation may be used.
Early sociologists emphasised Quantitative methods, guided by Positivist perspectives influenced by natural sciences.
Quantitative methods involve systematic, scientific investigation of quantitative properties to develop theories and create a quantifiable image of reality.
Positivists and Functionalists use this method more often.
Durkheim pioneered quantitative research through his theory of suicide.
Measurement is central, providing a connection between empirical observation and quantitative relationships.
The primary aim is measurable data collection.
Quantitative data can be represented through tables, graphs, pie-charts, histograms, and other curves.
Drawbacks include that only simple questions can be asked, and no insight is gained into the logic or arguments used in answering.
Types of Quantitative Methods include Statistics, Comparative Methods, Multivariate Analysis, Surveys, Structured Interviews, Close-ended Questionnaires, and Sampling.
Qualitative Methods involve examination, analysis, and interpretation of observations to discover meanings and patterns of relationships.
They emerged as a reaction to the overemphasis on quantitative methods, which were seen as unsuitable for understanding social reality.
Qualitative methods help in understanding symbols, motives, meanings, and patterns.
Favoured by Interpretivists and Non-Positivists.
Weber pioneered the Interpretivist approach using Verstehen and Ideal Types.
Mead pioneered Symbolic Interactionism.
Assumption: Human beings have subjective consciousness, which is non-measurable through quantitative methods.
Types of Qualitative Methods include Observation Method, Unstructured Interview, Case Studies, and Focus Group Discussion.
Attempts were made to reconcile differences by creating mixed methods.
Examples include Sociologic by Michael Mann in the 1980s and Triangulation Method by Norman K. Denzin.
Mixed methods combine the best of quantitative and qualitative approaches.
Content analysis and semi-structured interviews are also classified under mixed methods.

| Quantitative Methods | |
|---|---|
| Advantages | Disadvantages |
| a. Objectivity is higher. | a. Method becomes difficult as size of variables or population increases. |
| b. Easy measurement as expertise is not required. | b. Cannot be used for non-observable attributes. |
| c. Validity and reliability is easier to check. | |
| d. Less user bias and subject bias. | |
| e. Reproducibility is higher. |
| Quantitative Methods | |
|---|---|
| Advantages | Disadvantages |
| a. Cheaper for smaller sample. | a. Requires expertise. |
| b. Give complete understanding of reality. | b. Trained investigator. |
| c. Data collection is flexible. | c. Difficult to use if sample is large. |
| d. They have helped in widening the scope of Sociology. |
