Introduction

• Communication is an essential process for the survival and growth of any society. Communication flow mostly focuses on building relationships and interacting with internal organisational members and interested external publics. Conventionally communication flow inside the organisation is called as organisational communication but if we look at the modern understanding of organisational communication, then we will find that the communication that is used by an organisation to communicate with internal and external people is called as organisational communication.
• The role of organisational communication is similar to the role of central nervous system for growth and sustainability of any organisation. It helps in decision making, working for achieving organisational goal and managing relationships. It helps in crisis management, creating goodwill towards organisation. At the same time, it helps in achieving organisational goal and preaching the organisational philosophy and ideology to its people. Thus, every organisation feels the need of an effective organisational communication.

Importance of Organisational Communication

• Communication as a tool, helps people in getting connected with each other. Each organisation tries to develop, sustain and it wants to make the growth process faster. To achieve this goal, the organisation wants a better relationship among the individuals associated with it and at the same time, it wants to create a better image of itself among the people associated with it. Thus, it wants its’ people to come together and it wants them to share their ideas with each other.
• It wants a proper coordination among its people to make the organisational spirit stronger for organisational goal achievement. Similarly resolving conflicts, issues and for finding suggestions for development, Organisations need to communicate to people associated with it. Thus organisational communication becomes a necessity for the existence, growth and survival of the organisation .

Concept of Communication

The word communication has taken birth from the Latin word ‘Communis’, and it means common.
a) Communication is a process of understanding and sharing of ideas, facts, feelings etc., with one another.
b) It helps in interacting with each other and helps in establishing and maintaining relationships between individuals.
c) It is a process by which various people are linked to achieve a common goal.
The above-mentioned concept of communication applies to all types of communication including organisational communication.